How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleTikTok Mobile Effect Editor Lets Users Create AR Filters Within the App
In 2022, TikTok launched Effect House, a desktop tool allowing anyone to create augmented reality filters for TikTok. Now, the social networking platform released a mobile effect editor that allows...
View ArticleMark Douglas on the Future of Advertising: Insights from MNTN’s President and...
In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering...
View ArticleUber and Spotify Are Tapping Into Changing Consumer Behaviors
Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content. "People are spending two and a half hours a day...
View ArticleMacy’s Brings AR Disney Princess Experience to Herald Square
Throughout the holiday season, visitors to Macy's Herald Square flagship will have the chance to virtually become Disney Princesses through the AR Mirror from AR tech company Zero10. Zero10's AR Mirror...
View ArticleWhat Brands Need to Know About Creator Marketing in 2024
In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership...
View ArticleCoca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover
Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic,...
View ArticleInside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power
When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would...
View ArticleDove’s New Partnership Enables Black Gamers to Reach New Levels of...
During a recent session featuring Black women in gaming at Adweek's Nextech event, COEXIST founder Jaye "Letta J" Watts' opening remarks pointed to how the industry's top two games--NBA2K and Madden...
View ArticleBrands Celebrate the Holidays With AR Snapchat Lenses
Ahead of the holiday season, brands have begun releasing festive augmented reality Lenses on the Snapchat platform. Here are some of the experiences available to users. To start, apparel company...
View ArticleThese AR Ads Helped Marcolin Promote Eyewear Through a Try-On Feature
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and media platform Teads for a campaign that ran in Spain,...
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